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Scarlett Johansson sues AI app developer over unauthorised use of her likeness

Scarlett Johansson is taking a stand against the unauthorized use of her likeness by an AI app developer. The app, called “Lisa AI: 90s Yearbook & Avatar,” used an AI-generated version of Johansson’s voice in an online ad without her permission. The ad starts innocently enough, with Johansson talking about her role in “Black Widow.” But then it veers into the unauthorized territory, featuring an AI-generated voice that sounds like Johansson promoting the app’s features.

Johansson’s legal team is not taking this lightly. They’re pursuing all available legal remedies to address the issue. This isn’t the first time a celebrity has faced this kind of problem. Tom Hanks recently had to warn fans about an AI version of himself in a dental plan ad. As AI technology becomes more accessible, cases like this are likely to pop up more often. It’s not just about voices either; deepfake technology can create lifelike images of celebrities without their consent. Celebrities are fighting back to protect their privacy rights.

As technology evolves, so do the challenges of privacy and consent. Celebrities like Scarlett Johansson are taking a stand against unauthorized use of their likeness in the digital realm. As we navigate this new landscape, it’s crucial to respect individuals’ rights and ensure that innovation doesn’t come at the expense of privacy and ethics.

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